Build, activate, and optimize paid social campaigns across Meta, TikTok, LinkedIn, X, and other platforms. Translate insights into platform-specific strategies and targeting plans. Manage campaign delivery, quality assurance, pacing, and budget. Analyze performance data and provide insight-driven reports with recommendations. Collaborate with analytics, media, and creative teams for cohesive execution. Support regulatory, legal, and compliance requirements for sensitive categories. Maintain testing roadmaps to enhance efficiency and engagement. Manage and guide direct reports in execution and knowledge development.