Growth Marketing Manager
100000 - 130000 CAD per year
Company:Incubeta
Location:Canada, Central, EST, PST
Languages:English
Seniority level:Lead, 5+ years
Experience:5+ years
Skills:
LeadershipGoogle AnalyticsCross-functional Team LeadershipStrategySEOCommunication SkillsAnalytical SkillsCollaborationMarketingLead GenerationDigital MarketingA/B testingAccount ManagementBudgetingMarket ResearchCRMData analytics
Requirements:
- 5+ years of progressive experience in digital, performance, or growth marketing, with a focus on B2B scale-up marketing.
- Proven experience leading growth marketing strategies specifically within the Ad Tech or Mar Tech industries.
- Demonstrated success scaling B2B demand generation efforts specifically targeting the US agency or martech space.
- Deep, hands-on expertise in the US paid media ecosystem is mandatory.
- Strong commercial mindset—you must live in pipeline numbers, LTV:CAC, and revenue attribution.
- Track record of building ABM programs that successfully land and expand enterprise accounts.
- Agency-side experience is strongly preferred.
- Existing relationships within Google US teams is a significant advantage.
- Based in Canada and comfortable working the majority of your time within the Central or Eastern Time Zones to align with the US commercial teams and target markets.
Responsibilities:
- Own the full US growth marketing strategy and budget across all channels (paid, owned, earned) to achieve aggressive expansion targets.
- Directly accountable for delivering aggressive, quarterly marketing-sourced and influenced pipeline targets that directly fuel US revenue goals.
- Partner tightly with the US Sales, Client Services, and Partner (Google US) teams on GTM content, events, and overall strategy to align marketing with commercial objectives.
- Design, execute, and scale high-impact Account-Based Marketing (ABM) programs targeting enterprise brands and C-suite decision-makers (e.g., Podcasts, Webinars, Executive RoundTables).
- Directly oversee Incubeta’s own US paid media campaigns, instilling a rigorous test-and-learn culture across creative, channels, and offers.
- Develop US-specific thought leadership, events, and compelling content that positions Incubeta as a top-tier growth partner in the US Ad Tech/Mar Tech space.
- Present monthly growth performance to the US Leadership Team and Global ExCo (pipeline, MQL/SQL volume, CAC, ROAS, revenue influence).
- Ability to travel domestically (within the US) ~20–25% of the time for client events, internal meetings, and key US industry conferences (Google Think, Advertising Week, etc.).
