Growth Marketing Manager

Experience in performance marketing across paid and organic channels, such as search, social, app marketing, and programmatic video. Direct experience managing campaigns in ad platforms such as Meta, Google Ads, Apple Search Ads, and The Trade Desk. A growth-mindset and experience nurturing a consistent testing process and desire to launch and test new initiatives. A proven track record of effectively managing multi-million dollar performance marketing budgets. An ability to extract and action meaningful insights from business intelligence and analytics platforms (e.g. AppTweak, Sensor Tower, MobileAction, SEMrush, Tableau, Data Studio, Google Analytics, Power BI, Sigma, or Looker). Experience partnering with Marketing Operations and Engineering teams to implement and maintain mobile tracking infrastructure, leveraging MMPs (e.g. AppsFlyer) to ensure SDK integrations, event tracking, and attribution are accurate, reliable, and optimized for campaign performance. A demonstrated ability to work with cross-functional teams and communicate proactively. Self-motivation with the ability to effectively prioritize multiple tasks, work independently, and learn quickly in a dynamic AI-enabled work environment. Excellent communication skills with a passion for using data to tell compelling stories to senior leadership.

Lead the planning, execution, and optimization of multi-channel marketing strategies to drive customer acquisition and meet growth targets. Develop and manage creative pipeline including creative rotation plans, refresh and performance tracking. Analyze customer behaviour and weekly channel performance data to generate insights, develop testing hypotheses, and identify opportunities to scale. Forecast and monitor key performance metrics with a strong emphasis on tracking budgets and ensuring cost-effectiveness and return on investment. Oversee multiple concurrent campaigns and optimization efforts across platforms. Collaborate closely with teams across Jobber to deliver integrated, results-driven initiatives. Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders.