Senior Manager of Lifecycle/CRM Marketing

Strong, hands-on Braze experience (3-5 years) 5+ years of CRM/Lifecycle Marketing experience in high-growth, consumer-focused environments Skilled at working with Product, Engineering, and Data teams on API-driven messaging, SDK events, and backend integrations Experience with behavior-based triggers, segmentation, multi-channel journey design, and lifecycle strategy Proficient with Braze Liquid logic and AI experimentation, including A/B testing Strong content skills and basic HTML/email design experience Analytical and data-driven mindset for monitoring KPIs and reporting Experience managing at least one team member and/or agency partners Experience with Jira or similar project management tools Ability to work autonomously, take initiative, and problem-solve independently, while knowing when to seek guidance or collaborate with the team Excellent project management skills for handling multiple initiatives in a fast-paced environment

Shape multi-channel lifecycle strategy and optimize journeys and campaigns. Build, manage, and optimize behavior-based triggered campaigns across multiple channels. Demonstrate deep Braze expertise including Canvas journeys, segmentation, custom events, personalization, QA, and deployment. Collaborate with Product, Engineering, and Data teams to design and implement advanced messaging solutions. Translate technical requirements into CRM strategy and guide backend integrations. Use Braze Liquid logic to create dynamic, personalized campaigns. Run Braze experimentation, including A/B testing, monitoring, analysis, and iterative optimization. Write and edit content across channels and support email design/HTML. Build dashboards, analyze performance, and report insights. Manage at least one direct report and collaborate with agency partners. Work with various vertical leads to help determine strategy for different programs. Maintain operational rigor in QA, deliverability, documentation, and compliance.