4+ years’ experience in B2B marketing campaign management, preferably in SaaS, tech, or open source environments Proven ability to design, execute, and optimize integrated campaigns that deliver measurable results Strong understanding of ABM and lead generation strategies Experience collaborating with sales or BDR teams Hands-on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, 6sense, ZoomInfo, etc.) Data-driven mindset with a passion for testing, learning, and improving Excellent communication and project management skills