Job Details
- Languages
- English
- Experience
- 3-5 years
- Required Skills
- AgileGoogle AnalyticsJiraSEOLead GenerationDigital MarketingA/B testingCRM
Requirements
- 3-5 years as a marketing generalist at a fast growing B2B SaaS company
- Proficiency with marketing automation platforms and CRMs (preferably HubSpot)
- Analytical skills, leveraging tools such as GA4 with ability to uncover insights and make recommendations based on data
- Up to date on digital marketing best practices
- Comfortable working with ambiguity
- Adaptable to change and shifting priorities
- Able to work cross-functionally
- Willingness to experiment
- Has a drive to learn new skills that can be applied to the role
- Marketing across the customer lifecycle from acquisition to expansion and retention (Nice to Have)
- Experience managing external vendor relationships (Nice to Have)
- Experience with ABM marketing (Nice to Have)
- Familiar with conversion rate optimization (Nice to Have)
- Previous experience working in a remote position is a must.
Responsibilities
- Execute multi-channel campaigns across digital, paid, and lifecycle channels.
- Support day-to-day paid media campaigns, optimizing for conversions and ROI.
- Manage the company’s social media program.
- Collaborate with internal stakeholders to develop and launch creative assets, landing pages, and email workflows.
- Track and analyze performance metrics and pipeline influence.
- Continuously test and optimize messaging, audience segments, and creative assets.
- Execute targeted outbound and ABM campaigns.
- Build and manage personalized multi-touch sequences.
- Maintain and refine target account lists.
- Collaborate closely with Sales leadership and AEs.
- Report on ABM metrics.
- Manage and grow the company’s social media presence.
- Develop and schedule social media posts.
- Monitor social performance metrics and optimize.
- Maintain a proactive posting cadence.
- Coordinate paid social experiments or campaigns.
- Maintain and update website content.
- Develop and publish blogs, landing pages, case studies, and other web assets.
- Use CMS tools to manage pages and optimize for SEO and conversion.
- Track web performance and recommend improvements.
- Ensure website content supports lead generation, product positioning, and key business priorities.
