- Own the ABM function; oversee campaign planning and execution; manage budgets/resources; set KPIs and reporting; guide team ways of working.
- Shape and evolve the company’s ABM strategy, analyzing performance data to shape strategy and improve outcomes.
- Lead, develop and execute Account-Based Marketing (ABM) programs that target and engage high-value accounts, driving measurable pipeline impact.
- Guide the marketing team on ABM strategy and execution, acting as Subject Matter Expert.
- Partner with sales to define target account lists, identify key personas, and craft personalized multi-channel journeys.
- Manage the execution of integrated, content-driven campaigns — including landing pages, email, paid media, and social engagement.
- Plan, coordinate, and deliver events, tradeshows, and webinars that support account-specific goals and brand growth.
- Develop and manage co-marketing plans with partners
- Monitor campaign performance across platforms, analyze engagement data, and present insights to optimize targeting and conversion.
- Manage marketing budgets, project timelines, and cross-functional collaboration to ensure on-time, high-quality delivery.
- Collaborate with global stakeholders to ensure consistency in messaging, creative assets, and lead management processes.
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