Lead Digital Creative Copy & Concept (all genders) - for dm-drogerie markt
Company:WongDoody
Location:Germany, Austria, Eastern Europe
Languages:German, English
Seniority level:Lead, 6-8 years
Experience:6-8 years
Skills:
LeadershipContent creationContent managementSEOAgile methodologiesCommunication SkillsCollaborationMentoringPresentation skillsWritten communicationDigital MarketingCreativity
Requirements:
Completed degree in Communication, Language, Media, or comparable education 6-8 years experience in Concept & Copy, ideally in digital or agency Excellent conceptual skills in campaign development, leitmotifs, storylines, and digital mechanics Ability to structure complex brand and product messages for digital touchpoints Deep social media competence, understanding trends, content formats, and platform logic Understanding of retailer communication and cross-channel thinking Openness to integrate and develop AI tools in creative work Excellent command of language, style, and precision in various tonalities Very good German and good English skills
Responsibilities:
Conceptualize and develop innovative digital-first campaigns Translate brand messages and product content into digital narratives Create inspiring and channel-appropriate copy Collaborate with design, strategy, and account management Provide guidance and development for junior creatives Participate in planning and managing creative workflows Present concepts and advise on digital mechanics Integrate AI tools and new creative processes
