Lead the full design process, from research and ideation to prototyping, testing, and final delivery. Conduct user research using both qualitative and quantitative methods. Organize workshops to align teams, generate ideas, and support strategic decision-making. Produce high-quality, user-centered designs that balance business goals, user needs, and technical feasibility. Create polished mockups and interactive prototypes, iterating based on feedback and usability testing. Contribute to the design system and ensure consistency across devices, screen sizes, and product areas. Collaborate closely with product managers, engineers, customer-facing teams, and other stakeholders. Build user empathy, uncover product gaps, and translate insights into compelling stories and design directions. Manage multiple projects at once while effectively prioritizing tasks and deadlines.