Senior PR Manager (B2C)

5+ years of experience in B2C PR within iGaming leading brands in EU/CIS/Nordic/LATAM Proven cases of PR campaign of rebranding brands, brand ambassador contracts Strong experience managing PR agencies, contractors, and external partners Experience working with brand ambassadors or local sports entities Demonstrated experience localizing PR efforts Experience with coordinating content teams and copywriting Excellent communication, storytelling, and writing skills Deep understanding of media relations and modern PR tactics Strong strategic thinking with the ability to deliver high-quality execution Comfortable working in fast-paced, cross-functional environments Proactive, organized, and capable of managing multiple complex projects simultaneously Fluent English and Russian/Ukrainian required

Develop and execute multi-market B2C PR strategies Localize global PR strategies to cultural specifics and regulatory requirements Manage brand storytelling across consumer-facing channels Plan PR calendars including product, marketing, and sponsorship news Build and maintain relationships with media and journalists Oversee media outreach, press releases, and interviews Control media plans and monitor brand presence Lead and coordinate work with external PR agencies and contractors Set KPIs, manage budgets, and track performance Align PR initiatives with broader business activities and marketing campaigns Integrate ambassadors and sponsorship partners into PR activities Track PR performance and deliver data-driven recommendations