Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms Lead the conceptualization and creation of high-converting ad creative Analyze creative performance data and iterate on campaigns for optimal ROAS Create compelling narratives around health optimization, peak performance, and wellness Develop and maintain brand consistency across channels Provide clear direction to designers, editors, and other in-house creatives Collaborate cross-functionally across marketing, product, clinical, and compliance teams Manage relationships and workflows with external creative agencies and freelance talent Present creative concepts and performance metrics to executive leadership Oversee end-to-end creative production processes Manage multiple creative projects simultaneously Develop templates and repeatable creative constructs Leverage AI ad creation platforms to produce and iterate creative at scale Stay current with category and cultural trends Regularly report on ad results and effectiveness Use data insights to inform creative strategy A/B test creative elements