Advertorial Copywriter

2–5+ years of experience writing advertorials, long-form direct-response content, or editorial-style product reviews. Strong portfolio demonstrating storytelling and persuasion skill. Understanding of digital marketing principles, including buyer psychology and funnel-based copywriting. Experience in e-commerce, lifestyle, consumer tech, beauty, home goods, or similar industries is a plus. Ability to turn technical or dry product information into engaging, reader-friendly narratives. Excellent research skills and strong editorial judgment. SEO knowledge and familiarity with content performance metrics. Highly organized, detail-oriented, and comfortable working independently in a remote setup.

Write high-quality advertorials, product deep-dives, and story-driven sales content. Conduct thorough research on products, consumer pain points, and market trends. Transform product data into compelling, readable stories. Collaborate with marketing, SEO, design, and product teams. Optimize copy for SEO, readability, and key performance metrics. Use data insights and A/B test results to refine messaging. Maintain a consistent editorial voice. Meet deadlines and produce multiple content pieces weekly.