Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms Lead conceptualization and creation of high-converting ad creative (video and static) Analyze creative performance data and iterate for optimal ROAS Create compelling narratives around health optimization Provide clear direction to designers, editors, and other in-house creatives Collaborate cross-functionally with marketing, product, clinical, and compliance teams Manage relationships and workflows with external creative agencies and freelance talent Present creative concepts and performance metrics to executive leadership Oversee end-to-end creative production processes Leverage AI ad creation platforms to produce and iterate creative at scale