- Partner with the VP of Marketing and the CMO to define and execute a cohesive visual brand identity and creative strategy that reflects SpecterOps’ positioning in the cybersecurity market
- Establish and maintain brand and style guidelines, ensuring consistency across all internal and external touchpoints, including web, digital, print, event, and social
- Develop and govern a scalable design system that enables the creative team to produce high-quality, on-brand work efficiently as the organization grows
- Oversee the creative development of assets across the full marketing mix, ensuring quality, consistency, and alignment with SpecterOps’ brand voice and business objectives
- Lead the creative direction for SpecterOps’ web presence, collaborating with stakeholders and web developers to ensure the site reflects current brand standards and delivers a strong user experience
- Integrate AI-powered tools into creative workflows, including generative image, video, and layout tools, and coach the creative team on responsible use
- Build and develop a high-performing creative and web team as the organization scales, including hiring, mentorship, and workload management