Define and execute the UX vision and strategy to improve platform usability and customer experience. Advocate for a user-first approach, ensuring customer pain points and behaviors drive design decisions. Establish and enforce UX best practices, accessibility standards, and design guidelines. Develop, implement, and maintain a scalable design system for consistency. Standardize UI components, interactions, and visual elements. Work closely with engineering teams to integrate the design system into development workflows. Develop and track UX success metrics for continuous improvement. Leverage heatmaps, session recordings, and analytics tools for user insights. Build and lead a high-performing UX design team. Work cross-functionally with Product, Engineering, and Data teams. Champion human-centered design principles and mentor teams.