Product Marketing Manager - UK & Europe
Company:Storyblok
Location:UK, Europe
Languages:English
Seniority level:Manager, 4+ years
Experience:4+ years
Skills:
Product ManagementContent creationMarketingSaaSCross-functional collaboration
Requirements:
A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement. Bachelor's degree in Marketing, Business, Communications, or a related field. Proven success creating sales enablement programs and collateral that drive results. Deep understanding of the B2B sales process, especially in enterprise or mid-market environments. Experience building messaging frameworks, positioning, and product narratives. Strong knowledge of competitive intelligence practices and GTM motions. Experience with CMS platforms, MarTech tools, or developer-focused software is a plus.
Responsibilities:
Develop and lead a comprehensive sales content & enablement strategy. Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates. Own and evolve product messaging tailored to different buyer personas and use cases. Monitor and analyze competitors, providing regular updates and battlecards. Partner with stakeholders across Product, Sales, Customer Success, and Talent Management & Development. Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates.
