Associate Creative Director - Contract (Remote CAN)

6+ years of experience in creative roles, preferably at DTC brands. Proven track record of creating high-performing paid advertising creative and content across multiple digital platforms. Strong understanding of direct response marketing principles and conversion optimization. Experience managing creative teams and external vendor relationships. Proficiency in creative tools including Adobe Creative Suite, Figma, and video editing software. Proficiency in gen-AI tools and AI-powered ad creation platforms. Exceptional creative vision with ability to translate complex health concepts into compelling consumer messaging. Strong copywriting skills - both short and long form. Ability to interpret performance metrics and optimize accordingly. Understanding of customer journey mapping and conversion funnel optimization.

Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms. Lead conceptualization and creation of high-converting ad creative, including video and static ads. Analyze creative performance data and iterate on campaigns for optimal ROAS. Create compelling narratives around health optimization and wellness, complying with regulatory requirements. Provide clear direction to designers, editors, and other in-house creatives. Collaborate cross-functionally across marketing, product, clinical, and compliance teams. Manage relationships and workflows with external creative agencies and freelance talent. Oversee end-to-end creative production processes from concept to launch. Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards. Leverage AI ad creation platforms to produce and iterate creative at scale. Regularly report on ad results and effectiveness. Use data insights to inform creative strategy and identify opportunities for improvement. A/B test creative elements including messaging, visuals, CTAs, and formats.