Associate Creative Director - Contract (Remote CAN)

6+ years of experience in creative roles, preferably at DTC brands Proven track record of creating high-performing paid advertising creative and content across multiple digital platforms Strong understanding of direct response marketing principles and conversion optimization Experience managing creative teams and external vendor relationships Proficiency in creative tools including Adobe Creative Suite, Figma, and video editing software Proficiency in gen-AI tools and AI-powered ad creation platforms Exceptional creative vision with ability to translate complex health concepts into compelling and accessible consumer messaging Strong copywriting skills - both short and long form Provides clear visual direction Ability to interpret performance metrics and optimize accordingly Understanding of customer journey mapping and conversion funnel optimization Experience with user-generated content strategies and creator/influencer collaborations

Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms Lead conceptualization and creation of high-converting ad creative (video and static) Analyze creative performance data and iterate on campaigns for optimal ROAS Create compelling narratives around health optimization, peak performance, and wellness Provide clear direction to designers, editors, and in-house creatives Collaborate cross-functionally across marketing, product, clinical, and compliance teams Manage relationships and workflows with external creative agencies and freelance talent Present creative concepts and performance metrics to executive leadership Oversee end-to-end creative production processes Manage multiple creative projects simultaneously Leverage AI ad creation platforms to produce and iterate creative at scale Report on ad results and effectiveness A/B test creative elements including messaging, visuals, CTAs, and formats