Paid Ads Specialist

Hands-on experience with Meta Ads Manager, Google Ads, or TikTok Ads. Good understanding of performance marketing metrics, including CTR, CPA, ROAS, and conversion rates. Confident managing campaign builds, optimisations, and testing workflows. Comfortable following strategic direction provided through briefs, SOPs, or Loom walkthroughs. Strong analytical mindset with the ability to spot trends and flag issues. Proactive, organised, and comfortable working with clear KPIs.

Set up and build campaigns in Meta, Google, and TikTok Ads Manager. Conduct daily optimization, including bid adjustments, budget pacing, and audience refinement. Manage ad testing, A/B variants, and performance comparisons. Track key metrics such as ROAS, CTR, CPA, conversion rate, and spend pacing. Prepare weekly and monthly performance reports with graphs, screenshots, and commentary drafts. Support audience research, keyword discovery, and competitive checks.