Senior Integrated Marketing Manager

5-7 years of B2B marketing experience (AdTech, SaaS, Martech preferred). Proven experience owning integrated campaigns end-to-end, from planning to performance analysis. Strong project management, communication, and stakeholder alignment skills. Proven ability to balance strategic thinking with executional excellence in a fast-paced environment. Experience collaborating with digital, content, and product marketing teams. Familiarity with campaign performance reporting and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Google Ads, LinkedIn). A data-first mindset and comfort with translating insights into actionable recommendations. A proactive, resourceful, and solutions-oriented approach to problem-solving.

Develop and execute integrated campaigns for pipeline growth, product launches, and awareness initiatives. Translate audience insights and product messaging into campaign briefs and plans. Lead campaign project management and ensure cross-channel deliverables are on track. Manage campaign content repositories and coordinate asset production. Partner with PMM, Content, and Digital teams for channel and content activation. Support regional and vertical-specific campaign execution. Collaborate with Marketing Operations on audience targeting, lead capture, and reporting. Track campaign performance, provide post-campaign analysis, and recommend optimizations. Support cross-functional marketing initiatives like new market entries and strategic partnerships. Track and report on campaign KPIs (MQLs, SQLs, pipeline contribution, website engagement). Identify performance gaps and escalate recommendations for improvement. Partner with RevOps and Marketing Operations to enhance reporting and targeting. Collaborate with channel leads to activate campaigns across multiple touchpoints. Serve as the campaign point-of-contact for cross-functional execution and alignment. Take ownership of execution-level decisions with guidance. Contribute to process documentation, playbooks, and best practices. Operate as an independent project manager while escalating strategic decisions. Participate in quarterly planning by developing campaign proposals.