Act as the primary digital partner for clients, advising on content, creative formats, and platform best practices. Translate digital marketing objectives into actionable briefs and delivery plans. Drive client alignment across performance priorities, messaging, and audience needs. Manage production of digital assets across social, paid media, short-form video, website content, email/CRM, landing pages, and display ads. Ensure all creatives meet channel specs (Meta, TikTok, YouTube, LinkedIn, search/display, etc.). Oversee digital content calendars, asset pipelines, and real-time creative optimisation. Own timelines, sprint cycles, approvals, and delivery sequencing for multiple workstreams. Coordinate cross-functional digital teams including designers, motion editors, copywriters, performance marketers, and web specialists. QA all digital assets for accuracy, brand compliance, and platform-readiness. Track creative delivery efficiency, digital performance indicators, and content impact by channel. Prepare clear insights and recommendations for continuous improvement.