Customer Retention Strategist

At least 2 years of hands-on experience in email and SMS marketing (campaigns, automations, segmentation, optimization). A minimum of 2 years of experience in retention marketing (driving predictable revenue, customer lifetime value, lifecycle improvements). Willingness to work hard and embrace challenges. Ability to take feedback and implement it rapidly. Perseverance and ability to learn from repetition. Ability to organize, prioritize, and manage multiple tasks with attention to detail. Upkeep of data integrity. Ability to build an Email Forecast and utilize a Growth Map. Data Analysis skills for past campaigns and flows. Marketing calendar alignment and upkeep. Combine data analysis and client feedback to develop strategic plans. Ability to take a lead in situations presenting obstacles. Insatiable curiosity and problem-solving ability. Implementation of CTC's Email and SMS best practices. Leverage tools like memberships, subscriptions, loyalty programs, etc., to impact retention metrics. Monitoring active campaigns and deploying additional resources or updating strategy. Implementing tests to beat best-performing campaigns. Ensuring deliverables are on-brand. Ensuring correct technical setups for automations and campaigns. Ensuring alignment with the client vs. the forecast & strategy. Ensuring above benchmark client satisfaction rate feedback. Ensuring following the Prophit system execution. Ensuring all work is delivered based on timeline with quality and attention to detail. Fluent in English with persuasive communication and presentation skills. Strong data analysis skills and familiarity with data tools (e.g., Google Sheets). Structured thinking and ability to solve complex problems. Passionate about e-commerce and making a meaningful impact. Highly motivated and hardworking. Thrives in environments where direct results are visible and offers accountability/autonomy. Achieve certification and confidence in the Prophit system. Consistently deliver high-accuracy performance of retention. Lead and collaborate with the team to optimize productivity. Apply best practices in email and sms marketing. Maintain client satisfaction levels above benchmark rates. Adhere to rigorous quality standards. Meet all deadlines and retention requirements. Contribute valuable ideas to team discussions and company content.

Guide clients towards durable, scalable growth through retention-focused initiatives. Deliver steady and reliable revenue through retention strategies using data-backed insights. Build accurate forecasts and shape strategic direction for consistent performance. Act as a trusted advisor to clients across all areas of retention strategy. Clearly communicate the rationale behind decisions, connecting forecasting insights to retention touchpoints. Advocate for CTC’s unique retention methodology and supporting tools. Ensure every initiative is executed to the highest standard and aligned with client objectives. Develop, enhance, and scale high-impact retention programs. Oversee the profitable growth of retention channels (email, SMS, direct mail, etc.). Write briefs and ensure team execution. Analyze metrics and KPIs to measure effectiveness and provide recommendations. Collaborate with teams to create compelling email content. Ensure timely delivery of relevant deliverables. Stay updated with industry trends in retention marketing. Consult clients and solve business problems. Prioritize development of relational equity with team and clients.