Staff Product Manager - Marketing Automation - CANADA (Remote)
Company:
Location:Canada, EST, PST
Languages:English
Seniority level:Senior, 7+ years
Experience:7+ years
Skills:
Artificial IntelligenceData AnalysisMachine LearningProduct ManagementUser Experience DesignGoogle AnalyticsJiraCross-functional Team LeadershipProduct DevelopmentStrategyProduct AnalyticsSEOAgile methodologiesRESTful APIsCommunication SkillsAnalytical SkillsCollaborationProblem SolvingMarketingStakeholder managementLead GenerationDigital MarketingSaaSA/B testingMarket ResearchCRM
Requirements:
7+ years of Product Management experience with demonstrated progression to senior/staff level. Strong background in marketing and/or growth. Experience building marketing, CRM, or advertising products in a B2B SaaS environment. Comfortable working across multiple channels, including paid media, owned channels, and offline tactics. Deep understanding of performance and lifecycle marketing fundamentals. Proven ability to take ambiguous client needs and turn them into clear product strategies. Experience designing or overseeing premium UX for non-technical users. Highly data-driven, with experience running experiments and interpreting analytics. Excellent cross-functional collaboration skills. Strong written and verbal communication skills.
Responsibilities:
Own the strategy and roadmap for client marketing & advertising products. Define end-to-end marketing workflows for agents and teams. Partner with Client Marketing leadership to create scalable client programs. Develop templated campaigns and playbooks. Collaborate with AI/ML teams to enhance AI-powered assistants. Build segmentation, targeting, and personalization capabilities. Design intuitive, premium user experiences. Create clear reporting and insights. Evaluate and launch new channels and offerings. Work cross-functionally with CRM and lead management teams. Define and track success metrics.
