Staff Product Manager - Marketing Automation - CANADA (Remote)
Canada, EST, PSTFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 7+ years
- Required Skills
- Artificial IntelligenceData AnalysisMachine LearningProduct ManagementUser Experience DesignGoogle AnalyticsJiraCross-functional Team LeadershipProduct DevelopmentStrategyProduct AnalyticsSEOAgile methodologiesRESTful APIsCommunication SkillsAnalytical SkillsCollaborationProblem SolvingMarketingStakeholder managementLead GenerationDigital MarketingSaaSA/B testingMarket ResearchCRM
Requirements
- 7+ years of Product Management experience with demonstrated progression to senior/staff level.
- Strong background in marketing and/or growth.
- Experience building marketing, CRM, or advertising products in a B2B SaaS environment.
- Comfortable working across multiple channels, including paid media, owned channels, and offline tactics.
- Deep understanding of performance and lifecycle marketing fundamentals.
- Proven ability to take ambiguous client needs and turn them into clear product strategies.
- Experience designing or overseeing premium UX for non-technical users.
- Highly data-driven, with experience running experiments and interpreting analytics.
- Excellent cross-functional collaboration skills.
- Strong written and verbal communication skills.
Responsibilities
- Own the strategy and roadmap for client marketing & advertising products.
- Define end-to-end marketing workflows for agents and teams.
- Partner with Client Marketing leadership to create scalable client programs.
- Develop templated campaigns and playbooks.
- Collaborate with AI/ML teams to enhance AI-powered assistants.
- Build segmentation, targeting, and personalization capabilities.
- Design intuitive, premium user experiences.
- Create clear reporting and insights.
- Evaluate and launch new channels and offerings.
- Work cross-functionally with CRM and lead management teams.
- Define and track success metrics.
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