2-4 years in performance marketing or user acquisition Proven track record managing $100k+/month in paid media spend with measurable CAC/ROAS results Full ownership of campaign execution, results, and optimization Experience with Meta, TikTok, Snapchat, ASA, or native platforms Analytical fluency: GA4, Voluum, tracking setups, dashboards Strong creative instincts: can write briefs, analyze hooks, and iterate fast Comfortable with NSFW content and running campaigns on adult networks Past exposure to subscription models and CAC/LTV frameworks (nice-to-have) Familiarity with DSPs and programmatic environments (nice-to-have) Experience in sensitive or regulated verticals (nice-to-have) Track record of scaling UA for mobile apps (nice-to-have) Strong communication & collaborative skills Goal-oriented, ownership and commitment Doer mindset Obsessive about speed, performance and iteration Humble - willing to learn, open to feedback