Marketing Operations Strategist (Remote Mexico)
Company:Directive Consulting
Location:Mexico
Languages:English
Seniority level:Middle, 3+ years customer-side or 1-2+ years agency-side
Experience:3+ years customer-side or 1-2+ years agency-side
Skills:
SQLGoogle AnalyticsData modeling
Requirements:
3+ years of hands-on experience across customer-side or 1–2+ years agency-side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot) Strong technical fluency in tracking infrastructure and revenue data workflows Technical mastery of HubSpot, Marketo, and/or Pardot, with the ability to manage multiple client instances end-to-end Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA Hands-on experience with offline conversion tracking and CRM-to-ad-platform integrations (Google Ads, LinkedIn, Meta) The ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance A data-driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics Strong client-facing communication skills and the ability to collaborate with Director-level stakeholders and above Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set
Responsibilities:
Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full-funnel optimization Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies Build strong relationships with multiple client stakeholders to drive renewals and long-term retention Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations Manage deliverables, project milestones, and technical implementations from discovery to final deployment Mentor new hires, sharing technical processes and helping build our RevOps practice
