Marketing Automation Strategist (Remote Mexico)
Company:Directive Consulting
Location:Mexico
Languages:English
Seniority level:Senior, 3+ years customer-side or 1-2+ years agency-side
Experience:3+ years customer-side or 1-2+ years agency-side
Skills:
Data modeling
Requirements:
- Technical mastery of HubSpot, Marketo, and/or Pardot
- Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA
- Hands-on experience with offline conversion tracking and CRM-to-ad-platform integrations (Google Ads, LinkedIn, Meta)
- Ability to evaluate and optimize revenue operations processes
- Data-driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics
- Strong client-facing communication skills
- Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set
Responsibilities:
- Serve as a hybrid technical implementer and strategic RevOps advisor
- Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems
- Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta
- Identify opportunities to expand client engagements
- Stay up to date on best practices in RevOps
- Build strong relationships with multiple client stakeholders
- Communicate directly with clients via email, Slack, and Zoom
- Manage deliverables, project milestones, and technical implementations from discovery to final deployment
