3+ years of hands-on experience across customer-side or 1–2+ years agency-side Technical mastery of HubSpot, Marketo, and/or Pardot Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA Hands-on experience with offline conversion tracking and CRM-to-ad-platform integrations (Google Ads, LinkedIn, Meta) Ability to evaluate and optimize revenue operations processes Data-driven mindset Strong client-facing communication skills