Digital Strategist

Bachelor’s degree in Marketing, Communication or Business preferred. 2+ years in digital media/marketing experience or social media advertising experience. Experience in the Auto industry is preferred but not necessary. Experience and knowledge of Google Analytics. Experience with client support. Must be detailed oriented and self-motivated. Able to thrive in a fast-paced, deadline driven environment. Take initiative & be organized. Experience with Microsoft suite of products and Google properties (Google drive, etc). One to five years of full-time work history, office experience, internship or other relevant experience. Must be able to take direction well with ability to juggle multiple clients and campaigns simultaneously. AdWords, Analytics, Bing, Facebook Ads Certified preferred. Persistence when encountering obstacles. Show respect for colleagues. Ability to maintain composure and work well under pressure. Demonstrate ability to move into problem-solving mode.

Supervise Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management. Build and maintain positive client relationships through proactive communication. Oversee implementation, optimization, and tracking of SEM and SMM programs. Gather data and industry research to create client value strategies. Manage budgets and track pacing for campaigns. Create client-facing documents and conduct account reviews. Recommend website changes to improve SEM/Display/Remarketing/SEO/True View positions. Create cohesive strategies between SEM and SMM. Develop short and long-term strategies for SEM, Display, True View, and SMM. Produce creative assets for clients (True View spots, display ads, landing pages). Oversee tasks for assigned Digital Account Architect. Manage budgets within the dashboard for digital-only accounts.