Develop and communicate a clear product vision focusing on customer benefit and market potential. Strategically manage the Product Backlog, including prioritization, story definition, and release planning. Be responsible for the product's economic viability, scalability, and sales potential. Collaborate closely with internal stakeholders, customers, and the development team. Analyze market trends, competitors, and technological developments. Shape pricing, licensing, and operating models. Steer go-to-market activities and support sales initiatives. Monitor KPIs such as revenue, costs, market position, and customer satisfaction.