2-5 years of experience in web design + web implementation. Strong portfolio demonstrating clean UI, spacing, visual hierarchy, and typography discipline. Proficiency in Figma (components, auto-layout, structured systems), Webflow, WordPress (modern builders / block editors), Framer (or ability to learn quickly). Comfort adjusting HTML/CSS when needed. Understanding of UX fundamentals: spacing, rhythm, contrast, CTA placement, narrative flow.