Senior Market Research Specialist

5–8 years of market research, strategy, or growth analysis experience (preferably in B2B or SaaS or nonprofit tech). Strong analytical background and ability to translate complex data into actionable insights. Deep understanding of B2B buyer behavior and go-to-market segmentation. Familiarity with research and analytics tools such as Crunchbase, SEMrush, SimilarWeb, Google Trends, Cision, survey tools, or AI-driven platforms. Exceptional written and verbal communication skills. Curiosity, initiative, and a self-starter attitude. Comfortable working cross-functionally and autonomously. Experience researching or marketing to the nonprofit, faith-based, or education sectors. Prior experience in a high-growth SaaS company. Demonstrated ability to identify white-space opportunities and influence GTM strategy. Strong presentation and data visualization skills. A true team player, dedicated to driving meaningful impact.

Conduct in-depth research to define TAM, SAM, and SOM globally and regionally for nonprofit verticals. Map industry structure, giving trends, digital adoption, and seasonality. Create sub-segment analyses for deeper understanding. Deliver clear market landscape reports that guide strategic prioritization. Develop and maintain detailed Ideal Customer Profiles (ICPs) and buyer personas. Identify key purchasing decision-makers and influencers. Understand their pain points, approval layers, and how they make technology decisions. Validate findings through structured surveys and interviews. Determine where and how target audiences consume information. Identify trusted communities and communication channels that influence their decisions. Understand preferred content formats and technology adoption levels. Analyze how organizations discover and evaluate software. Identify purchase drivers and objections and explain how to address them. Document budget cycles and fiscal dependencies. Benchmark Donorbox against fundraising software competitors. Analyze features, pricing models, messaging, and positioning. Identify opportunities for differentiation. Partner with the Product team to uncover insights that inform new features, product improvements, and market opportunities. Identify friction points in user journeys and translate findings into actionable product recommendations. Support new product or feature development with data-backed insights. Collaborate with Marketing, Sales, Customer Success, and Product to extract internal data. Analyze customer mix, usage patterns, ARR by segment, and churn reasons. Conduct win/loss analyses and synthesize learnings into ICP refinements. Synthesize all research into clear, actionable insights backed by data points. Present findings to leadership and/or stakeholders. Share useful findings with the company to help inform decisions. Recommend GTM strategies, product & brand positioning, and technology partnership opportunities. Deliver quarterly reports on industry trends and emerging opportunities. Execute primary and secondary research using surveys, interviews, focus groups, and desk research. Design and analyze quantitative studies. Conduct qualitative research — in-depth interviews, customer panels, win/loss interviews. Use data and tools like Typeform, Google Trends, SEMrush, SimilarWeb, Crunchbase, and Pew/Giving USA reports. Build and maintain a market intelligence database. Visualize findings through dashboards and concise, presentation-ready insights.