Marketing Operations Lead

2-5 years of experience in marketing operations, campaign management, or similar roles. Strong organizational skills. Expert-level HubSpot user. Experience implementing or improving marketing processes. Comfort with marketing metrics and data analysis. Excellent communication skills. Interest in marketing technology and AI automation solutions. Strategic systems thinker. Adaptable with demonstrated learning agility. Naturally organized. Analytical thinker. Comfort with continuous evolution of responsibilities and technologies. Ability to bridge creative, technical, and strategic conversations. Ability to anticipate how roles and processes will evolve with increased automation. Intellectual curiosity about emerging marketing technologies and approaches. Comfort with ambiguity and continuous change in marketing operations. Systems thinking. Vision for how human creativity and AI capabilities can complement each other. Experience working with developers or technical teams (bonus). Background in digital marketing campaign execution (bonus). Familiarity with project management methodologies (bonus). Knowledge of marketing automation tools (bonus). Experience in a fast-paced creative environment (bonus).

Create clear workflows for marketing initiatives. Identify repetitive tasks for automation. Develop specifications for AI marketing tools. Implement and refine systems for efficient execution. Build templates for consistent marketing execution. Set up measurement systems for marketing performance. Create dashboards and reports with actionable insights. Analyze marketing data for patterns and improvements. Develop attribution models. Design experiments to test marketing approaches. Design ecosystem for marketing AI agent interaction. Create quality control systems for AI outputs. Develop exception handling for AI. Establish governance frameworks for AI decision-making. Evaluate AI performance against business objectives. Create collaboration models between creative team and AI. Design interfaces for AI accessibility. Identify tasks for human judgment vs AI execution. Develop feedback loops for AI learning. Train team members to work with AI. Identify opportunities to enhance marketing effectiveness. Restructure systems as marketing evolves. Create integration points between marketing and business functions. Evaluate new marketing technologies. Ensure marketing operations align with business strategy.