Downstream Marketing Leader

Bachelor’s degree in Marketing, Business, or related field required. MBA preferred. 5–7 years of marketing experience, with proven success in downstream or product marketing. Track record of developing and executing go-to-market strategies and commercial plans. Experience working in cross-functional, collaborative environments. Strategic & Analytical Thinking: Ability to interpret complex data and translate insights into actionable strategies. Communication: Excellent written and verbal skills; able to communicate ideas persuasively across audiences. Project Management: Strong organizational skills with the ability to manage multiple priorities and deadlines. Leadership: Skilled at influencing and motivating teams without direct authority. Adaptability: Thrives in fast-paced, dynamic environments. Technical Proficiency: Proficient with CRM systems (e.g., HubSpot), marketing analytics platforms, and Google Workspace.

Develop and implement comprehensive marketing plans to support product launches and achieve revenue targets. Manage the full product lifecycle, including introductions, transitions, and phase-outs. Define product messaging and positioning that differentiates offerings in the marketplace. Create sales enablement materials, collateral, and training programs to support sales team effectiveness. Maintain a deep understanding of customer needs, market dynamics, and competitive landscape. Build and leverage relationships with Key Opinion Leaders (KOLs) and key customers to gather insights and foster advocacy. Partner with Upstream Marketing, Product Development, and Regulatory team members to ensure alignment on product strategy and messaging. Serve as the primary liaison between Marketing and Sales to drive adoption and market success. Define, track, and report on key performance indicators (KPIs) for marketing initiatives. Analyze campaign performance and sales data to optimize strategies and improve ROI.