Develop, maintain, and optimize WordPress websites including custom themes, landing pages, and campaign microsites. Build and integrate automation systems such as booking forms, CRMs, APIs, and lead capture workflows. Apply UX principles to ensure designs are intuitive, accessible, and conversion-focused. Ensure all pages meet Core Web Vitals, mobile-first design, and accessibility standards. Implement and troubleshoot HTML, CSS, JavaScript, and PHP elements. Manage GA4, Google Tag Manager, and Search Console for accurate tracking and event setup. Configure and test conversion tracking and analytics integrations. Maintain consistent branding, formatting, and responsiveness across all pages. Execute technical tasks such as redirects, schema markup, site migrations, and caching improvements. Collaborate with marketing and design teams to bring new campaigns to life quickly and effectively.