Copy Chief (DTC/eCommerce)
Company:BIOptimizers
Location:United States, EST
Languages:English
Seniority level:Lead, 10+ years
Experience:10+ years
Skills:
LeadershipProject ManagementCross-functional Team LeadershipContent creationSEOMentoringComplianceEditingTeam managementA/B testingCoachingCRM
Requirements:
10+ years in DTC/eCommerce copy, including direct response 3+ years leading or editing teams Proven CRO track record with test plans and before/after results Experience hiring, managing, coaching, and capacity planning for copy teams Expert editing, messaging hierarchy, and claim substantiation Data fluency and cross-functional collaboration with growth, product, design, and analytics Familiarity with supplement marketing compliance or ability to ramp quickly Strong project management and communication College degree required
Responsibilities:
Create and scale compelling marketing angles across various channels Own CRO for copy: form hypotheses, brief tests, partner with teams, and scale winners Hire, assign, and manage workloads for writers; build repeatable processes Daily editing to raise clarity, narrative, proof, and voice to a world-class standard Coach young writers to accelerate growth Utilize AI tools to accelerate and expand creative executions Build systems and standards: voice/style guides, offer matrices, messaging maps, etc. Translate research and science into compliant, benefit-led messages Uphold FTC/FDA guidelines Move fast and iterate, course-correcting based on data while protecting brand guardrails Contribute thought leadership articles, teardowns, talks, and mentoring
