Media Buyer (Fully Remote)
15456 USD per year
Company:Valatam
Location:Venezuela, Argentina, Colombia, Peru, Ecuador, Nicaragua, EST
Languages:English, Spanish
Seniority level:Middle, 2+ years
Experience:2+ years
Skills:
A/B testing
Requirements:
2+ years of hands-on experience with Meta Ads. Strong experience with Meta Ads Manager. Strong experience with Google Analytics (GA4). Strong experience with Excel/Google Sheets. Experience working with UTM links. Experience with conversion pixels. Experience with Google Tag Manager. Experience with CRM tools (preferably HubSpot). Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection. Bachelor’s or Associate’s degree preferred.
Responsibilities:
Manage all Meta ad accounts and campaigns from setup to reporting. Monitor and analyze daily performance metrics (CPA, ROAS, CTR, CPM, CVR). Adjust budgets and pacing based on real-time performance data. Conduct A/B testing on audiences, creatives, ad copy, and landing pages. Collaborate with creative teams to develop high-performing ad content. Prepare weekly and monthly performance reports with insights and recommendations. Ensure accurate tracking setup (Meta Pixel, Conversion API, event tracking). Stay updated on Meta Ads best practices and algorithm changes.
