Digital Marketing Paid Social (PPC) Strategist (Remote)
Company:LMG Staffing Solutions
Location:Colombia
Languages:English
Seniority level:Middle, 3 years
Experience:3 years
Skills:
Data AnalysisGoogle AnalyticsStrategyMicrosoft ExcelCommunication SkillsPresentation skillsDigital MarketingBudget managementA/B testingAccount ManagementReportingMarket Research
Requirements:
Bachelors Degree 3 years of Paid Media (search and social) experience at a digital marketing agency Experience with Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) Experience with additional 3rd party software like Marin
Responsibilities:
Lead, maintain, and optimize client accounts Create decks to report on campaign performance Present strategy and optimizations to clients Provide internal and external reporting on project status and goal achievement Identify growth opportunities in other marketing channels Develop, implement, and manage paid search, paid social, and display marketing strategies Use campaign data to recommend and implement optimizations Extract insights from campaign data and provide recommendations Use Google, Bing, and Social Search Marketing tools for campaign development and editing Manage and adjust campaign budget allocation Develop search marketing creative including keyword generation, text ad copy, and landing page copywriting Stay up-to-date on online search marketing trends and advise clients
