Manage execution, optimization, and reporting of growth campaigns across Meta, TikTok, and influencer channels. Collaborate with creative partners and influencers for ad content. Set up, test, and analyze experiments for creative, discounting, user journey, and attribution. Track KPIs, provide insights for ROI improvement. Work cross-functionally with marketing, product, and analytics teams. Identify and test emerging growth channels and technologies. Manage cost tracking and data accuracy. Assist with creative production and testing. Support seasonal campaigns and product launches.