Collaborate with sales, product management, and engineering teams. Support and enable customers in prototyping and productizing embedded/system-level applications. Analyze, debug, and optimize Reader IC applications. Conduct hands-on lab work including hardware/software bring-up and performance measurements. Create software, scripts, and prototypes, and maintain technical documentation. Act as a technical expert on embedded firmware/software, Reader ICs, and system-level applications. Deliver training and enablement for customers, partners, and internal staff. Represent customer voice to Product Management and Engineering. Champion technology at industry events.