Strategize and partner with sales planning and sales teams to meet client and internal objectives. Manage daily inventory and pricing requests, providing product recommendations and trend insights. Manage daily rate card responsibilities, including updates within advertising systems. Engage operational teams on issues, trends, and potential issues. Optimize product pricing with operations teams. Create and troubleshoot targeting needs in Ad Server (Google Ad Manager) and Order Management System (AdPoint). Partner with the Programmatic Team to enhance the product catalog. Oversee the digital ad product catalog, creating new or optimizing current products. Conduct ad hoc analysis to guide sales support teams and advise on pricing best practices. Browse site content to ensure ad delivery. Assist in pricing-relevant conversations with Finance and Audit teams.