Monitor inbound creator applications and identify creators through communities and research. Pre-screen and invite high-potential creators into the roster. Maintain a creator database (skills, niches, formats, performance history). Design and manage test assignments for creators. Assess creators' ability to follow briefs, write hooks, shoot content, and edit videos. Tag creators by skill set, vertical, and deliverable type. Create clear creator profiles with example work and evaluation notes. Ensure data hygiene in the creator database. Match vetted creators with ongoing projects. Partner with creative strategists and PMs to source creators for briefs. Maintain relationships with top-performing creators. Act as the first line of contact for creators during onboarding and test phases. Build trust and ensure clear communication on expectations, deliverables, and timelines. Help turn top creators into long-term collaborators.