Own the P&L for Romania and define a clear roadmap for growth. Analyze market trends, competitors, and user behavior to shape the go-to-market strategy. Localize global campaigns in cooperation with CRM, Content, and Product teams. Ensure full regulatory compliance and manage relationships with local authorities. Lead local projects, coordinate with internal departments, and ensure consistent brand visibility across channels. Develop and execute local promotional and retention strategies for casino and sports. Monitor key KPIs, prepare regular performance reports, and take action where needed.