Founding Marketing Lead, Shelby

5–8+ years in marketing, ideally in Web3 or adjacent industries Proven experience launching products and growing communities in a startup or early-stage environment Background in product marketing, content marketing, or growth Familiarity with the Web3 audience and its nuances Strong writing and storytelling skills Comfortable operating independently and building from scratch Bonus: experience working at a successful Web3 project Nice to Have: Experience working with creator communities, media platforms, or decentralized content tools Nice to Have: A track record of managing marketing ops and vendor relationships Nice to Have: Light technical fluency

Own and develop the Shelby platform’s go-to-market messaging and brand positioning Craft and execute multi-channel campaigns (organic, content, growth loops) Translate complex product features into compelling narratives Manage and grow Shelby’s presence on key social platforms (X/Twitter, Farcaster, etc.) Collaborate with internal teams, ecosystem partners, and agency vendors Work closely with product and engineering to shape the user journey Support Shelby’s early launches and activations with high-impact marketing strategies