Perform thorough EDA using SQL to understand data cardinalities, unearth outliers, identify data quality and completeness issues, and answer data-related questions. Work closely with Data Engineers, BI Analysts, and Product Owners to ensure data is robust, complete, and well-documented. Conduct extensive exploratory data analysis (EDA) to inform data cleansing, enrichment, and modelling decisions. Support phased migration of legacy CRM data into Azure, partnering with engineers to ensure quality, performance, and continuity. Use Git for versioning documentation and code. Collaborate with Data Engineers, Business Analysts, and Product Owners to answer data-related questions.