Amazon PPC Specialist - 38800253765
Company:Activate Talent
Location:Philippines, Colombia, Argentina, Brazil, Mexico, PST
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Amazon FBAData AnalysisAmazon Web ServicesMicrosoft ExcelSEORESTful APIsAnalytical SkillsData visualizationMarketingDigital MarketingBudget managementA/B testingBudgetingMarket ResearchData analytics
Requirements:
3+ years of dedicated Amazon Advertising experience (Seller Central and/or Vendor Central). Deep hands-on experience with Amazon Ads Console, Helium 10, Jungle Scout, or similar analytics and PPC tools. Proven ability to build and scale keyword-focused advertising strategies. Exceptional presentation skills. Strong analytical skills with advanced proficiency in Excel or Google Sheets. In-depth understanding of key Amazon PPC metrics (ACOS, TACOS, CTR, CPC, CVR, etc.). Highly organized with the ability to manage multiple product lines and priorities.
Responsibilities:
Develop, execute, and optimize Amazon Sponsored Ads and DSP campaigns. Implement keyword-targeting strategies. Create campaign structures, manage bids, and execute A/B testing. Analyze campaign performance data to refine targeting. Analyze campaign and keyword data to identify patterns and opportunities. Present insightful and actionable reports. Provide performance reviews with tactical recommendations. Align advertising initiatives with broader business objectives. Collaborate on product launch and lifecycle marketing campaigns. Manage advertising budgets for efficiency and ROAS targets. Adjust bids and budgets to prioritize keywords and maintain profitability. Stay abreast of Amazon algorithm changes, innovations, and competitive landscape. Conduct detailed competitive analyses.
