Assist with company-wide financial analysis, including forecasting, monthly close support, and quarterly reporting. Develop and maintain projections for key SaaS metrics such as MRR, customer retention, and gross margin. Support the development of the annual operating plan (AOP) and long-range planning models. Partner with department heads to track functional spend and performance against targets. Lead and support ad hoc projects and cross-functional initiatives that drive strategic outcomes. Provide financial insights and modeling support for M&A activity, including due diligence, budgeting, and integration planning. Identify, recommend, and implement process improvements and system enhancements to support scalability and accuracy. Lead financial analysis of the full customer acquisition funnel across Marketing, Product-led growth (PLG), and Sales channels. Build and maintain models and dashboards that track pipeline conversion, CAC, ROI, and LTV across lead sources. Analyze funnel performance and translate trends into actionable insights that guide customer acquisition strategy and marketing spend. Present findings and dashboards to executive leadership, clearly communicating key trends and implications. Support the refinement of financial processes related to data collection, data structuring, and planning integration. Influence cross-functional stakeholders to adopt scalable, data-driven practices in support of strategic growth.