CRM Solutions Architect (Remote)

7+ years of marketing technology and customer data solutions architecture experience. 3+ years of experience in a Solutions Architect capacity. Expertise with enterprise customer data, ESP, Ad Tech, and personalization technology and solutions. Advanced expertise in customer journey development, campaign management, and marketing platform implementations. Knowledge of large-scale customer data and digital marketing technology domains. Advanced data development skills in SQL, Python, and API integrations. Experience with concept-to-launch solution design and execution of multi-channel digital marketing and CRM programs.

Lead solution workshops and develop requirements. Lead end-to-end architecture for CRM systems and integrations. Identify and manage technical debt, recommending scalable solutions. Guide collaboration and translate strategic vision into capability models and solution designs. Develop data models, transformations, structures, and flows for CRM marketing. Design and develop solutions to enhance and integrate with Experian Consumer Services marketing and ad technology stack. Establish and publish reference architectures, data standards, and solution guidelines. Collaborate with teams for end-to-end solution design and technical implementation of personalized customer journeys, signal generation, data permissioning, and audience orchestration. Present solution designs with cost/effort and benefit estimates. Ensure data-driven decision-making informed by analytics and KPIs. Conduct build vs buy assessments and present solution options. Design solutions to increase automation and performance of CRM activities. Evaluate latest CRM marketing technologies and lead industry development presentations. Prototype and integrate tools into the Marketing Tech stack and lead adoption. Accommodate Pacific workday hours. Participate in an on-call rotation.