Serve as single-threaded (STO) owner and project coordinator for each assigned payer product, managing timelines, milestones, and deliverables from contract signature to in-market activation. Ensure clear documentation, status tracking, and issue resolution. Act as the primary subject matter expert (SME) on assigned payer products. Partner closely with internal teams including Strategy, Performance, Sales, Marketing, and Market P&L to ensure product readiness, team alignment, and growth targets are met. Support the creation and execution of go-to-market strategies and campaigns in partnership with corporate marketing, ensuring accurate product positioning and messaging. Report on product and campaign performance, synthesize data into actionable insights, and provide recommendations for product enhancement or promotional adjustments.