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Senior Paid Media Manager

Posted 8 days agoViewed

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💎 Seniority level: Senior, 6+ years

💸 Salary: 120000.0 - 145000.0 USD per year

🔍 Industry: Software Development

🏢 Company: Later👥 1-10Consumer ElectronicsiOSAppsSoftware

⏳ Experience: 6+ years

Requirements:
  • 6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and/or Technology
  • Proven success in driving results through paid media channels
  • Deep technical understanding and ability to execute in Google Ads and Meta
  • Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude
Responsibilities:
  • Oversee the management of daily/weekly/monthly budget, optimization identification and implementation, campaign builds, and performance reporting
  • Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attracts and retains Later customers
  • Lead campaigns from the trenches, digging in with your Paid Media team, and VP of Demand Gen when necessary, then zooming back out to see how decisions impact the big picture and overarching company goals
  • Summarize findings for team and executive leadership
  • Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry leading
  • Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals
  • Partner with the sales and product teams to ensure that traffic is qualified and leads generated are high-quality
  • Work with data team to ensure that data flows smoothly between systems and that tracking and attribution are accurate
  • Actively collaborate daily and weekly with the Sr. Manager, Demand Generation Manager, and VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps
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