Senior Paid Media Manager (Google Ads)

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Requirements:

• Minimum 3 years of hands-on experience with Google Ads.
• Expertise in keyword research using Ahrefs and Google Keyword Planner.
• Comprehensive understanding of Google Ads account structure.
• Advanced proficiency in Google Spreadsheets, including pivot tables, SUMIFS, and VLOOKUP.
• Professional proficiency in English.
• Strong analytical mindset with attention to detail.
• Ability to work independently and make data-driven decisions.
• Excellent time management and prioritization skills.
• Effective communication skills for reporting and mentoring.

Responsibilities:

• Conduct keyword research for Google search campaigns across 30+ regions.
• Develop keyword clustering methodologies for search campaigns.
• Structure campaigns using broad, phrase, and exact match types.
• Create and optimize Google search, display, responsive, and PMax campaigns.
• Implement Single Keyword Ad Campaigns (SKAC).
• Analyze account performance daily and adjust CPAs and budgets.
• Monitor ROI targets with weekly adjustments.
• Manage the threshold system for negative keywords based on the target CPA.
• Identify new exact match keyword opportunities from broad/phrase campaigns.
• Implement keyword and geographic exclusions at campaign/account levels.
• Deliver daily analytical reports to management.
• Coordinate with UA Head and Creative teams on content development.
• Manage junior team members and establish efficient processes.
• Delegate routine tasks while maintaining oversight.