Senior Director of Marketing - Remote

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Requirements:

• Bachelor’s Degree in marketing or/in communications.
• Minimum of 8 years of experience working in the marketing department.
• Strong analytical skills to review business KPIs and optimize campaigns accordingly.
• Proficiency with Google Analytics, Mailchimp, and other similar tools.
• Experience marketing SaaS products in a B2B environment.
• Experience in developing and implementing SEO programs and email marketing campaigns.
• Excellent communication skills, both written and verbal, and experience presenting to a high-level audience.
• Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex and large-scale initiatives.
• Demonstrated leadership qualities and high standards of competence, integrity, professionalism, and the ability to manage a diverse workforce.
• Decisive leader with the ability to lead and empower teams to develop impactful short and long-term strategies and action plans and drive for results.
• Experience with start-up environments.

Responsibilities:

• Create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals.
• Initiate inbound marketing campaigns to acquire fresh leads.
• Work closely with the executive team to align new marketing strategies with business objectives and product development.
• Monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently.
• Develop creative strategy and oversees the execution of marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays.
• Establish, maintain, and build the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral.
• Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc.
• Manage marketing analytics tools.
• Manage and develop direct reports.
• Performs other related duties as assigned.

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